What sets us apart
Vanguard is different from other asset management firms. We’re different by design—from our structure to our strategy.
Vanguard set out in 1975 under a radical ownership structure. Our company is owned by its funds, which in turn are owned by Vanguard’s fund shareholders. We focus on meeting the investment needs of our clients.
Vanguard’s core purpose
A mission-driven organization
From day one, we set out to think beyond profits and take a stand for everyday investors. We offer high-quality investments, personalized financial advice, retirement tools and relevant market insights that help them build a future for those they love.
Greater conviction
We act with conviction on the investment themes that are important to our clients.
Long-term perspective
We focus on long-term investment success rather than quarterly results.
Low costs
Our funds are designed to consistently pass along economies of scale and lower the cost of investing, so clients can keep more of their returns.
Our people
Vanguard prides itself on the quality of its people. Our crew are our company.
Our leadership
Vanguard is led by a highly capable, tenured, and diverse leadership team.
Facts and figures
By many measures, we are a global leader in the asset management industry.
Accolades
At Vanguard, we've earned our reputation as a standard-bearer in the business world.
Our history
A timeline highlights Vanguard milestones as well as innovations on our journey to give investors the best chance for investment success.
